Eximmena.com NutriMatrix by EXIM MENA | Smart Agriculture Platform for Sustainable Farming
Our Impact

Supporting the United Nations
Sustainable Development Goals

2

Zero Hunger

Improving agricultural productivity and food security.

6

Clean Water

Promoting efficient water management and irrigation.

7

Clean Energy

Supporting renewable solar energy in agriculture.

8

Decent Work

Creating inclusive rural economic opportunities.

12

Responsible Production

Reducing resource waste through precision farming.

13

Climate Action

Building climate-resilient farming systems.

15

Life on Land

Sustainable land management and tree-based systems.

17

Partnerships

Building collaboration for lasting impact.

Collaborating With Local Communities

👨‍🌾
Local Farmers
Knowledge sharing and practical support
🏘️
Rural Communities
Supporting local food systems
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Farmers & Cooperatives
Collaborative field testing and learning
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Research Partners
Open to collaboration and knowledge exchange
Follow @exim.mena for Updates
Smart farming and agricultural technology concept using IoT, drones, and data analytics for precision farming
NutriMatrix FieldOS by EXIM MENA

The Operating System for Climate-Resilient Farming in Water-Scarce Regions

NutriMatrix FieldOS is a proprietary precision agriculture engine built on 9 years of field data from our 20-hectare living laboratory in Akkar, Lebanon. We deliver up to 40% water efficiency gains and 30% input cost reduction for small and medium farms across the MENA region — calibrated for the soil, energy, and connectivity realities that global platforms ignore.

Explore FieldOS Partner With Us +961 71 740 490
20 ha Living Laboratory
9 Years of Field Data
60+ tCO₂e/year Offset
Call Us Directly
+961 71 740 490
WhatsApp
About EXIM MENA & NutriMatrix

An Agritech Company With a Living Laboratory

NutriMatrix is a climate-smart agritech company developing FieldOS — a proprietary precision agriculture decision-support engine calibrated for water-scarce, Mediterranean-type environments. Unlike generic farm-management software built in Silicon Valley, our platform is trained on 9 years of multi-season field data collected from our own 20-hectare demonstration farm in Akkar, Lebanon.

Our living laboratory spans two distinct microclimates — coastal and mountain — where every algorithm is validated under real farming conditions before it reaches a customer. This is not a generic crop model: our data accounts for local well-water quality, energy constraints, and crop-specific responses that global agritech platforms ignore.

NutriMatrix owns the proprietary data architecture, algorithm design, and product roadmap for FieldOS. All agronomic logic, data models, and calibration protocols are developed in-house — built from the ground up for the climate realities of the Global South.

Team of farmers discussing smart farming innovation on cultivated field
Field
Tested
Our Team

Meet the Team Driving NutriMatrix

We are a lean, field-first team combining deep agricultural expertise with systems thinking. All agronomic IP and data architecture is developed in-house. We are actively recruiting a CTO / Lead ML Engineer to own the automation layer of FieldOS.

MA

Mohamad Agha

Founder & CEO

Company strategy, investor relations, partnership development, regional expansion

BH

Bilal Hasan

Co-Founder & Chief Agronomist / Technical Lead

Farm systems design, IoT infrastructure architecture, data collection protocols, FieldOS product strategy, agronomic IP development

FA

Fatima Asaad

Head of Field R&D

Living laboratory operations, controlled field trial execution, algorithm validation against ground truth, farmer liaison

SA

Sara Ali

COO & Finance Lead

Operations scaling, compliance, grant capitalization, partner accounting, financial modeling

Our Approach

Data-Informed Precision Agriculture

NutriMatrix FieldOS is not a generic SaaS wrapper around third-party sensors. It is a domain-specific inference engine built on 9 years of controlled field trials (2018–2026) across two distinct Mediterranean microclimates. Our algorithms account for soil heterogeneity, energy intermittency, and water scarcity patterns that global agritech platforms ignore.

Our Living Laboratory

EXIM MENA Demonstration Farm:
Testing Innovation in Real Conditions

Our demonstration farm serves as a living laboratory where agricultural technologies and sustainable practices are tested under real Mediterranean farming conditions.

Control of combines harvesters by satellite communication Farmer holding young seeding with digital smart farming interface Modern agriculture using a drone Phone scanning seedling with holographic data Agriculture robotic working in smart farm Young farmer woman inspecting drone in wheat field
🌳
Explore our Mediterranean Tree Collection →
3,500+ trees across two microclimates — a living genetic observatory

🌾 Agricultural Production

🥔
Potato Cultivation
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Wheat Production
🌽
Corn Cultivation
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Almond Plantations
🍎
Pomegranate Orchards
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Eucalyptus Plantation

⚙️ Technologies Applied

💧 Precision Irrigation Systems
☀️ Solar-Powered Pumping Solutions
📊 Soil Monitoring & Data Collection
🧪 Sustainable Fertilization & Composting
🚜 Agricultural Machinery Optimization
Field Experience

Field-Tested Innovation in Real Farming Conditions

NutriMatrix is not only a digital concept — it is built from real implementation. We operate 20 hectares (200,000 m²) of real-world agricultural testing sites across coastal and mountain environments in Akkar, Lebanon, where we validate precision agriculture, sustainable irrigation, ecological farming, and climate-resilient land management solutions.

20 ha
Managed Agricultural Land
200,000 m²
—
Pilot Partnerships
Active drip irrigation & monitoring collaborations
Up to 40%
Water Efficiency Improvement*
*Based on controlled drip irrigation trials, 2019–2024. Results vary by soil type and crop.
2018
Company Registration Year
9 years of field trials
🌊
Coastal Akkar
15 Hectares
150,000 m²

Coastal agricultural land used for testing precision agriculture technologies, sustainable irrigation, and climate-resilient crop production in Mediterranean conditions.

⛰️
Mountainous Akkar
5 Hectares
50,000 m²

Mountain farmland dedicated to tree-based farming systems, soil improvement methods, and agricultural innovation models adapted to elevated terrain.

What We Test on Our Farms

📡Precision Agriculture
💧Sustainable Irrigation
🧪Soil Improvement
🌳Tree-Based Systems
🌾Climate-Resilient Crops
💡Agri-Innovation Models
Learning by Doing

Controlled Field Trials: Proof in Practice

Innovation at EXIM MENA comes through rigorous A/B testing under real Mediterranean conditions. Our potato production trials implemented four parallel approaches — from full precision agriculture to conventional high-input — to validate our data-driven methodology.

1

Full Precision Agriculture

Drip irrigation system, solar-powered pumping solution, and precision water management.

Results
  • →Improved water efficiency
  • →Better crop management
  • →More informed agricultural decisions
2

Precision Irrigation & Energy

Drip irrigation with generator-based pumping and water-sharing collaboration with another farmer using a well system.

Purpose

To study practical solutions for farmers facing energy and water availability challenges.

3

Compost-Based Soil Improvement

Production of compost on our own farm and application on cultivation fields.

Observation

The compost-treated field showed stronger crop performance compared with other tested approaches.

4

Conventional High-Input

Intensive fertilizer application trial.

Learning

Higher input costs do not always guarantee better productivity, highlighting the importance of balanced, data-driven farming.

Business Model

B2B SaaS + Hardware Revenue Model

NutriMatrix generates revenue through tiered FieldOS subscriptions and precision agriculture hardware bundles. Our primary channel is agricultural cooperatives — we sell to the cooperative, which on-sells to member farmers.

FieldOS Lite Free

Mobile app + basic irrigation scheduling (manual input) — user acquisition & data network effects

FieldOS Pro $35–60/mo

IoT sensor integration + automated recommendations + dashboard — for medium farms & cooperatives

FieldOS Enterprise $3K–8K + $150/mo

Full hardware bundle (sensors + solar controller + installation) + platform + agronomist support

White-Label / B2B License

License FieldOS to agri-input distributors, INGOs, and government extension services — revenue share or licensing fee

Our Roadmap

NutriMatrix Development Journey

Completed

Phase 1 — Hardware MVP & Field Validation

✅ Drip irrigation deployed ✅ Solar pumping validated ✅ Soil monitoring protocols ✅ 40% water efficiency gains ✅ 9-year proprietary dataset built
In Development

Phase 2 — FieldOS Automation

Human-in-the-loop MVP is live: IoT sensors feed data to our agronomy team, who generate precision recommendations delivered via mobile. Q4 2026 automates this layer.

🔄 Field data digitization 🔄 ML recommendation engine 🔄 Automated FieldOS platform
Scalable product release: Q4 2026
Future

Phase 3 — Regional Expansion

🎯 Lebanon 🎯 MENA region 🎯 Mediterranean environments
Sustainable Land Management

Building Climate-Resilient Agricultural Landscapes

EXIM MENA integrates tree cultivation and sustainable land management into its agricultural approach — improving soil health, increasing landscape resilience, and supporting long-term agricultural productivity.

🌿
1,500+

Eucalyptus Plantation

More than 1,500 eucalyptus trees planted across coastal and mountain areas.

→Supporting land stabilization
→Improving landscape resilience
→Strengthening areas around water channels
🍎
2,000+

Pomegranate Nursery

Over 2,000 pomegranate trees developed in our nursery for future planting in mountain areas.

→Lower water requirements
→Adaptation to Mediterranean climates
→Diversified rural income potential
🌳

Almond Cultivation

Developing Mediterranean fruit tree systems adapted to water-limited environments.

→Agricultural diversification
→Long-term land productivity
→Climate-adapted farming systems
Field Collection

Mediterranean Tree Observatory

A living collection of 3,500+ trees across two microclimates — documenting Mediterranean tree genetic resources for climate resilience research.

A Living Collection Across Two Microclimates

Nested within NutriMatrix's 20-hectare living laboratory in Akkar, Lebanon, our Mediterranean Tree Observatory is a field-level collection of over 3,500 trees spanning eucalyptus, pomegranate, and almond — species selected for their adaptation to water-scarce Mediterranean environments.

The collection is distributed across two distinct microclimates:

🌊
Coastal Akkar — 15 ha

Lower elevation, higher humidity, saline-influenced soils

⛰️
Mountainous Akkar — 5 ha

Elevated terrain, sharper temperature swings, thinner soils

This dual-site layout functions as an open-air genetic testing ground. By tracking growth rates, drought response, pest resistance, and yield stability across both zones, we observe how the same genetic material expresses different adaptive traits under real Mediterranean stress. Our nursery operations propagate the most resilient individuals, maintaining a working repository of drought-adapted germplasm for future planting and research.

🔬 Why This Matters for Forest Genetic Resources

Mediterranean forests are losing genetic diversity to climate pressure and land-use change. While our primary focus is climate-resilient agriculture, our tree collection sits at the intersection of farming and forest ecology: stabilizing soils, buffering water channels, and preserving locally adapted genetic material that would otherwise disappear from the landscape.

We do not claim to run a seed bank. We do something more immediate: we grow, observe, and document tree performance under the same energy, water, and soil constraints faced by rural communities across the MENA region. Every season adds a data layer to our understanding of which Mediterranean tree genetics survive — and thrive — in the Global South.

📊 What We Track

📅
Phenological Calendars
By species and microclimate
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Water-Use Efficiency
Under drip vs. rain-fed stress
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Soil Microbiome Shifts
Under tree canopy cover
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Comparative Vigor
Nursery-propagated vs. wild-collected stock
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1,500+

Eucalyptus

Fast-growing, soil-stabilizing. Planted across coastal and mountain zones. ~30 tCO₂e/year carbon sequestration.

🍎
2,000+

Pomegranate

Drought-adapted fruit tree. Nursery-propagated for mountain planting. ~20 tCO₂e/year carbon sequestration.

🌳
Active

Almond

Mediterranean fruit tree systems. Adapted to water-limited environments. Long-term land productivity asset.

Open to Collaboration

We share field data and site access with research partners working on tree adaptation, agroforestry systems, and landscape resilience. If you are documenting Mediterranean forest genetic resources, we can offer a working farm where theory meets soil. This collection functions as both a climate data asset and a storytelling tool — every tree has provenance, a planting date, and a performance record.

Partner With Us
📝
Read Field Notes →
Stories, photography & audio dispatches from the living laboratory

"Two microclimates. One genetic question: What survives?" — 9 years of phenological data, 3,500+ trees, and a working farm where climate adaptation theory meets field reality.

Field Notes

Dispatches from the Mediterranean Living Laboratory

Data tells us what is changing. Story tells us why it matters.

✍️

Editorial Mission

Field Notes is NutriMatrix's editorial space, where agronomic data from our 20-hectare living laboratory is translated into narrative, visual, and sonic formats for public engagement. We document the human and ecological dimensions of climate adaptation in Mediterranean farming systems — with a particular focus on tree genetic resources, landscape resilience, and the voices of rural communities who steward this land.

📰 Featured Dispatches

Photo Essay Dispatch 01

Two Microclimates, One Genetic Question

A visual study of the same pomegranate clonal material planted 35 km apart: coastal Akkar (15 ha, saline-influenced soil) and mountain Akkar (5 ha, thin alpine soil). Over 24 months, the divergence in growth habit, drought response, and fruit morphology reveals what "locally adapted" truly means in a water-scarce Mediterranean.

📷 Long-form photography + annotated storymap
Field Audio / Written Dispatch 02

The Nursery Keeper's Log: 2,000 Trees and the Inheritance of Drought

Fatima Asaad, Head of Field R&D, maintains a seasonal log tracking the nursery propagation of drought-adapted pomegranate and almond stock. This dispatch interweaves field recordings from the nursery — wind through mesh houses, irrigation timers, pruning shears — with notes on germplasm selection and the quiet urgency of maintaining genetic diversity outside formal seed banks.

🎧 Binaural audio + bilingual text (EN/AR)
Data Story Dispatch 03

9 Years of Phenology: When the Eucalyptus Bloomed Three Weeks Early

Using our proprietary FieldOS dataset (2018–2026), we trace a single phenological shift across coastal and mountain eucalyptus stands. The storymap layers temperature anomalies, bloom dates, and energy-grid failure records to show how genetic resilience is tested not by one stressor, but by compounding ones.

📊 Interactive storymap + time-series visualization

🎙️ Voices from the Field

"

The almond trees on the mountain edge were planted by my grandfather. When we started recording their yield against the new drip lines, I realized we weren't just farming — we were keeping a library of what survives here.

Bilal Hasan
Co-Founder & Chief Agronomist
"

The compost field and the precision field are like two languages telling the same story. One speaks slowly. One speaks in numbers. I translate between them.

Fatima Asaad
Head of Field R&D
"

We do not have a seed bank. We have a soil bank. The trees remember what the soil forgets.

Local farmer collaborator
Akkar coastal zone
🧰

Our Communication Toolbox

We test and produce stories using the same rigor we apply to agronomic trials.

🗺️
Annotated Storymaps
Geolayered narratives
📸
Phenological Photogrammetry
Time-lapse tree documentation
🎤
Field Audio Archives
Seasonal soundscapes
🤝
Community Reporting
Collaborative documentation
📊
Data Journalism
FieldOS → visual narratives

For Fellow Communicators

We are actively building a network of Mediterranean environmental storytellers. If you are documenting forest genetic resources, landscape change, or rural resilience, our living laboratory is open as a field reporting site. We offer site access and agronomic translation support, historical dataset excerpts for fact-checking and visualization, a growing open archive of field photography, sound, and phenological records, and collaboration on co-authored dispatches across the Mediterranean basin.

Collaborate on Field Notes

Follow the Season

Updates from the living laboratory, published quarterly.

@exim.mena
Climate Challenges

Solving Real Challenges Facing Farmers

Farmers across the MENA region are facing unprecedented challenges — from water scarcity to climate variability.

⚠️ Growing Pressures on Farmers

→ Increasing water scarcity
→ Climate variability and extreme weather
→ Rising agricultural input costs
→ Soil degradation and land pressure
→ Limited access to agricultural information
→ Reduced profitability for small and medium farmers

✅ NutriMatrix Response

💧

Water Efficiency

Smart irrigation and monitoring solutions help farmers optimize water application and improve irrigation efficiency.

📊

Data-Based Decisions

Systematic field data collection and analysis inform our recommendations for irrigation, fertilization, and crop management, with a digital decision-support platform under development.

🌱

Sustainable Inputs

Precision application reduces unnecessary use of fertilizers and pesticides while maintaining productivity.

Sustainable Farming

Sustainable Farming & Controlled Environment Agriculture

We integrate ecological farming practices with greenhouse technologies to develop efficient and resilient production systems adapted to changing climate conditions, while supporting sustainable resource management and local food security.

🌿
Pillar 1

Ecological Farming Practices

We promote farming methods that work with natural ecosystems rather than against them. This includes soil conservation techniques, organic matter management, biodiversity preservation, and integrated pest management approaches that reduce chemical dependency while maintaining productive agricultural systems.

Soil Conservation Biodiversity Natural Pest Management Organic Matter
Farmers practicing ecological and sustainable farming methods
Modern greenhouse technology and controlled environment agriculture
🏠
Pillar 2

Greenhouse & Controlled Environment Technology

Controlled environment agriculture enables year-round production regardless of external climate conditions. Our greenhouse systems integrate climate monitoring, automated ventilation, shade management, and precision fertigation to create optimal growing conditions while protecting crops from extreme weather and pests.

Climate Control Year-Round Growing Precision Fertigation Crop Protection
💧
Pillar 3

Sustainable Resource Management

Efficient use of water, energy, and agricultural inputs is at the core of our approach. Through drip irrigation systems, solar-powered pumping, rainwater harvesting, and precision application of fertilizers, we help farmers dramatically reduce resource consumption while maintaining or improving crop yields.

Drip Irrigation Solar Pumping Water Harvesting Precision Inputs
Smart irrigation and sustainable water management in agriculture
Local food security and sustainable agricultural production
🍽️
Pillar 4

Strengthening Food Security

By combining sustainable production methods with controlled environment agriculture, we contribute to reliable, year-round food production that strengthens local and regional food systems. Our approach reduces dependence on imports, shortens supply chains, and helps communities build resilience against food supply disruptions caused by climate events or global market volatility.

Local Production Supply Chain Resilience Import Reduction Community Resilience
Agriculture robotic and autonomous car working in smart farm
Work With Us

Partner With NutriMatrix

We collaborate with farmers, agricultural cooperatives, research institutions, technology providers, and impact investors. Pre-seed / Seed stage agritech with proven field traction.

🌾
Farmers
Interested in smart agriculture
🏛️
Organizations
Seeking climate solutions
🔬
Research
Collaboration partners
💡
Investment
Partnership opportunities
🤝
Development
Program collaboration
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